Gomà-Camps

Global competitiveness through strategic management.

Gomà Camps business group

Gomà-Camps is a family business group with over 250 years of history. It is specialized in the manufacture of tissue paper and other similar solutions for food, health, industrial and domestic use. It aims to offer innovative solutions which add value to the customer and which are environmentally friendly. With its headquarters in La Riba (Tarragona), it has work centres in Spain, Portugal, France and Morocco, and a team of 530 professionals. 

The biggest business challenge of Gomà-Camps

The biggest business challenge of Gomà-Camps is to achieve continuous high levels of efficiency and competitiveness so as not to lose its market position.

  • Business goal

    • The paper and paper by-product sector is experiencing a clear situation of saturation both locally and internationally. It is calculated that in Spain there is a surplus production capacity of 25%.
       
    • Its product is a commodity which hardly has any options for differentiation, but which must continue to captivate its market in a setting of economic downturn.

  • Challenges

    Faced with the complex scenario of growth, in 2014 the firm decided to reinforce its global presence and include new differential proposals with a high design component in its portfolio of products.

    • The new strategic objectives entailed promoting a complete cultural change in relation to the management dynamics of the business. Despite the fact that the operations were carried out in a highly efficient manner, they needed to evolve in order to target new markets with renewed products.
       
    • It was essential to consolidate proactivity as an organizational asset in order to offer the flexible responses required by their customers.
       
    • It was necessary to work on the cohesion of the management team and the management of the cultural gap entailed by global growth. 

  • Diagnosis and value propositions

    The Institute of Lifelong Learning of the University of Barcelona worked alongside the management of Gomà-Camps on the implementation of a Leadership and Executive Development Programme which upon its completion offers a university certification. The objective was to provide the team of middle managers with the tools and the skills that they needed to lead the new strategy.

    • In a first phase, initial audit work was carried out which made it possible to identify the existing knowledge and skills and, moreover, to define the aspects that it was essential to deal with in greater depth in order to achieve the business goals established.
       
    • A 12-module pathway was designed concerning the key cross-cutting skills, which included global vision, commitment, strategic customer management, Lean Management, innovation, internationalization, collaborative culture, finance and project management.
       
    • Among other aspects, the professionals had the opportunity to reflect on the management trends of their sector and to discover how to form a high-performance team.

  • Impact and results

    • The work undertaken has provided the management team with greater security of management and the company has thus gained in proactivity.
       
    • The evolution that has been experienced is also delivering results in the management of their teams, where they are identified as highly competent and motivating profiles.
       
    • The possibility of having shared face-to-face experiences on its management has generated a climate of cohesion which favours innovation in relation to the processes.